Want to grab new customers by improving the inflow of quality traffic on your website? Content marketing is the best solution you can ever have. This practice allows you to create traction that brings quality traffic on your website and boosts conversion.
Don’t you know about content marketing? Let’s take an in-depth insight into content marketing facts.
- 72% of marketers are using content marketing strategies worldwide.
- 88% of marketers of the North American B2B industry leverage content marketing potential.
- The primary objective of using content marketing is sales (84%), lead generation 85%, and lead nurturing 78%.
- 74% of marketers asserted that content marketing enhances the quantity and quality of inbound leads.
So, Won’t you want to leverage content marketing to improve lead generation for your business?
What Is Content Marketing?
Content marketing is the way of indirect communication with your target audience where you share valuable insight that users want to grab through different types of content. These contents leave an impression on readers’ minds about your business and brand and they visit your website. From your website, the actual conversion starts. But! the visitor is most likely to convert into a quality lead.
So, what does the content incorporate?
The content basically entails blogs, social media content, case studies, articles, infographics, videos, and more. However, content marketers majorly focus on blogging 65%, case studies 64%, and social media content
This practice does not include only content creation, but distribution is another significant part of this practice that needs to be done strategically to reach out to the right audience. Since this is the most groundbreaking practice, many businesses fail to leverage content marketing due to less know-how.
Indeed, you would also be doing blogging, social media posting, and case studies. But! Still, you won’t be yielding the desired results. So, how to get the most out of your content marketing practices. Here are some aspects that can help you do successful content marketing to direct quality traffic on your website.
Moreover, if you are new to this practice you can outsource your markets to a top content marketing and creation agency, which plans content creation & distribution by analyzing your market & target audience’s interests.
How To Do Successful Content Marketing For More Leads?
Content marketing is a practice that yields results slowly in the long run. Thus, you need to have patience and consistency. Here are some tips that can help you achieve the desired outcome.
#1: Do SEO Blogging, Not Blogging For SEO
Yes! you read it correctly. Many businesses write blogs by considering the SEO aspects. They choose trending topics, infuse keywords, and expect their blog to rank on those keywords. This is not the right blogging.
SEO blogging means to deliver users the information that they are looking for. Thus, it is better to understand the search intent of users and do blogging that provides valuable insight to users.
Google keeps on upgrading its algorithms, which has grown pretty smart over time. Thus, don’t do blogging for SEO, and deliver quality content to your target audience.
#2: Cater Fresh Thoughts
The best content marketing strategy is to deliver fresh thoughts to your target niche. No matter which industry you belong to, people always cherish content that amuses their senses.
Thus, many writers opt to tell a story through their content. Fresh and creative content target the audience differently and connect with their mindset.
#3. Cure Your Audience’s Pain
The content that solves the major problems of users always ranks in searches. Thus, recognizing the pain areas of your audience and draft unique content that solves their problem differently is the best strategy you can ever have.
#4: Consider Different Demographics For Content Distribution
When your target audience is dispersed throughout the nation or the world, you must consider demographics for content disruption. Suppose, if you are marketing in Australia, and your target audience is available throughout the world.
Leveraging content distribution channels of different countries is the way to reach out to the audience available in other countries. Also, user interest changes, tracking their behavior is another way to serve them the value of content.
#5: Have A Daily Social Media Strategy
Many people think that social media doesn’t contribute to website traffic. This is completely wrong, social networks direct huge traffic to your website if use them creatively & consistently.
Having a daily content distribution strategy is the key to success for both lead generation and brand popularity. Don’t you know? Many people learn about any new business or product through social media only
So, have a strategy that keeps you on top in the eyes of the audience over social platforms like Facebook, Twitter, LinkedIn, Instagram, and more.
#6: Take Guest Blogging Seriously
Many businesses think that publishing a guest blog in a blogging site is enough to get leads & quality traffic. It is completely a myth. Guest blogging is a diverse practice that requires many aspects to be taken into consideration.
Not every guest blogging site can have a target audience of your niche, and not every content can be boosted on blogging websites with high DA/PA. Thus, you need to precisely plan your content distribution by analyzing the platform audience, and content niche.
Don’t guest blog on websites, which have no relevance to your industry niche.
So, are you following these practices precisely? “Content marketing strategy strongly includes create, test, and recreate. So, you need to be creative, imaginative, and strategic in approach.”
Content marketing withholds huge potential if performed precisely. It not just helps in gaining quality traffic, but also boosts brand popularity. Businesses can leverage this practice to improve their website authority and bring quality traffic.
The average conversion rate of companies that are using content marketing is 6 times more than those who are relying on other tactics. Altogether, it also boosts B2C conversion for businesses.
If you want to leverage this method to bring quality traffic on your website, you must hire expert content marketers that can craft the best content marketing strategies for growth. Consulting a deft digital marketing agency is another way to plan content marketing & distribution for result-driving execution.