If a business owner is considering posting an advertisement with the help of print media, like in newspapers or magazines, they should consider using an insert. Although there are several business strategies related to print media that you can use to deliver your message to your customers, insert marketing seems to be one of the most effective ways. In this article, we will discuss what business owners need to know about newspaper and magazine advertising through insert programs and how they can benefit their business.
Here are some of the benefits of advertising using newspaper inserts
Benefits of advertising through newspaper insert distribution
- Customers love to shop in the comfort of their homes. Inserts can be used as the best tool for advertising and there are multiple reasons for this claim. One of the biggest reasons, however, is because inserts are always appealing to consumers who enjoy shopping without the need of stepping out of the comfort of their homes. They prefer to browse through magazines and newspapers only to locate the inserts that show current deals and sales from various retailers. Inserts are a great way for business owners to present their offers in front of customers who are looking for something new to buy.
- Print media has a wider reach than any social media platform. According to a study related to consumer usage of newspaper advertising and how the customers are influenced by it. It has been found out that 83% of adults read newspaper inserts daily and 70% of readers use them. This shows that insert marketing is as potent as any social media platform in getting the business offer to the readers and encouraging them to buy from the comfort of their homes.
- Inserts give the customers the precise information that they are needing regarding offers on brands. Many newspaper readers read the newspapers during that time of the day when they can take some time out to go through the inserts in their newspapers and magazines so that they could do some window shopping and plan out their shopping for the week. Business owners cannot lose the opportunity to use the inserts to highlight offers for the things that their prospective consumers would want.
- Using newspaper inserts to promote your business makes your brand stand out from the others. Nowadays, consumers are very selective. They tune those ads out that are not according to their taste. As a business owner, you need to make sure that your creative team is making efforts to make the advertisement noticeable and unique so that it cannot be ignored.
- Print media inserts are also the favourite form of advertising of many renowned brands because they stand out from the other generic ads in the newspaper or magazine which the readers prune while reading the newspaper. This is one of the reasons why leading brands and big supermarkets choose inserts to advertise their offers on any huge sale or any discount programs coming up.